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GLOW IN GOLD

Timeless. Precious. Bold. A symbol of power, prestige, and prosperity, Gold is one of the most valuable metals on Earth. Highly malleable yet strong enough to secure the most precious stones, it’s the ultimate choice for fine jewellery. Beyond its beauty, Gold is always a great investment. Today’s headturning engagement ring becomes tomorrow’s heirloom adored for generations to come.
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Worthy of you boldest moments

Our Gold is ethically sourced from reputable suppliers committed to responsible and sustainable practices.

Each piece meets the highest international standards, rigorously tested for purity, quality, and durability. Certified for authenticity for American Swiss Gold to be worn with confidence.

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CHOOSE YOUR CARAT

It’s not just diamonds that are measured in carats - Gold is too. The higher the carat, the greater its value. Pure Gold (24ct) is the ultimate expression of opulence, but its softness makes it less practical for everyday jewellery. By blending gold with other metals, jewellers create different caratages - each offering its own balance of luxury and durability.

18ct Gold

Purest caratage, 18ct Gold is composed of 75% pure Gold, offering exceptional tarnish resistance and lasting brilliance. It’s the ultimate choice for investment pieces like engagement rings, where luxury meets longevity. Our

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9ct Gold

With a harder, more durable composition than 18ct Gold, 9ct Gold is designed for everyday wear - a perfect balance of strength and elegance.

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5ct Gold

Slightly paler than 9ct Gold but just as hard-wearing, 5ct Gold is a savvy choice for those seeking style, durability and affordable prices.

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Silver & 9ct Gold / Silver & 5ct Gold

Our two-tone designs seamlessly blend the elegance of Sterling Silver with the warmth of Gold, creating a harmonious union of both metals. By choosing Sterling Silver over White Gold, we make this sophisticated trend more accessible for everyone to enjoy.

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Bonded Gold

Bonded Gold jewellery features a Sterling Silver core wrapped in a layer of 9ct Gold, delivering the perfect blend of elegance, durability, and exceptional value. Our Bonded Gold pieces are hallmarked to reflect their Goldto- Silver ratio: “925/10% 9ct Gold” or “925/7% 9ct Gold”.

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Gold Vermeil

Gold Vermeil is more than just a finish; it’s a promise of timeless elegance and enduring beauty. With a heart of Sterling Silver, delicately embraced by a layer of rich, 18-carat gold, each piece is a testament to craftsmanship and passion

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Diamonds are something extraordinary. Formed under immense pressure, hundreds of kilometres below the ground, an Earth Grown Diamond’s one-billion-year journey is nothing short of miraculous. They were first discovered in India over two thousand years ago and have remained a symbol of beauty, love and abundance ever since.

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Size Matters

Find your perfect fit – whether in store, at home or secretly for a surprise! Not sure of your ring size? One of the easiest ways to find out is to head to your nearest store where we’ll do it for you. Alternatively, you can find out at home using the string method.

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Lab Grown Diamonds

We’re proud to be redefining the art of luxury with our exquisite collection of Lab Grown Diamonds. Created through advanced technology that mimics the natural process. Lab Grown Diamonds are chemically, physically and optically identical to their Earth-Grown twins. Even a highly skilled gemologist wouldn’t be able to tell them apart.

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Choose Your Cut

Learn more about the classic brilliance of a Round Cut, the vintage-style allure of a Cushion Cut Diamond and more.

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KNOW YOUR METAL TYPE

Each metal tells a unique story—whether it's gold, platinum, or the modern edge of titanium. Understanding the characteristics of each metal helps you choose a piece complements your style. Explore our curated selection and find the perfect foundation for your next treasured accessory.

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Sterling Silver

Bright, beautiful and crafted to shine. For centuries, Silver has been a symbol of wealth, luxury and effortless style. It’s the ultimate precious metal to embrace the latest trends or enjoy timeless elegance that can last a lifetime.

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Who we are

American Swiss – Fine Jewellers Since 1896

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Earth Grown vs Lab Grown

The luxury of choice.

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Gemstone Education

Unveiling the Beauty & Meaning behind every Gem.

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Jewellery Care

Follow a few simple tips and cleaning with care, you can keep your jewellery looking as beautiful as the day you bought it.

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