STERLING SILVER STYLE
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Why sterling silver?
Pure Silver is beautiful but too soft for everyday wear. That’s where Sterling Silver shines. Crafted from 92.5% pure Silver and 7.5% strengthening alloys, it’s designed for durability while delivering that unmistakable Silver brilliance.
To ensure a radiant, tarnish-resistant finish, all our Sterling Silver jewellery is Rhodium-plated. This extra layer of protection enhances shine and guards against scratches. Each piece is hallmarked with “925”, your guarantee of authenticity.

The American Swiss Promise
We take pride in sourcing our Sterling Silver from reputable suppliers. Every piece is crafted to international purity and quality standards, adhering to industry best practices throughout the manufacturing process. All American Swiss jewellery comes with a certificate of authenticity, guaranteeing its quality and origin and is protected against material and craftsmanship defects.


KEEP ON SHINING
Sterling Silver is more than just jewellery - it’s a statement. Ours is expertly crafted and designed to shine brighter for longer. Whether elevating your jewellery wardrobe or looking for the ultimate gift, each piece reflects our commitment to premium quality and timeless style.
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Each metal tells a unique story—whether it's gold, platinum, or the modern edge of titanium. Understanding the characteristics of each metal helps you choose a piece complements your style. Explore our curated selection and find the perfect foundation for your next treasured accessory.